Kroger has introduced a new Verified Savings Program to make fresh food more affordable for customers receiving government assistance, such as SNAP, WIC, and Medicaid.

Eligible shoppers can receive a 20% discount on all fruits and vegetables through Jan. 31, 2026, and access half-price Boost by Kroger Plus memberships for free delivery and extra fuel points.

To participate, customers must have a Kroger digital account and confirm their eligibility through an online verification form using SheerID. Once enrolled, the produce discount is automatically applied at checkout.