INDIANAPOLIS (AP) — Indiana agriculture officials hope to tap into the local food movement with a new campaign to market the state’s produce, meat, dairy products, beer and wine and other products.

They launched a campaign called “Indiana Grown” Tuesday that will connect producers with restaurants, grocers, farmers’ markets, processors and other businesses.

The Indiana Department of Agriculture says less than 10 percent of the $16 billion annually that Hoosiers spend on food comes from inside the state. Indiana Grown program manager David King says he’s confident that number will rise significantly over the next five years.

Alex Carroll, president of Connersville-based Lifeline Farms, tells the Indianapolis Star that “Indiana has tremendous untapped potential in this market” and the campaign will help smaller family farms survive.