Based on recent data (especially the WalletHub analysis), here are 10 U.S. stores where the Black Friday 2025 discounts look the deepest:

1.  JCPenney – Average discount: 74.1%

2.  Belk – Very high average savings at 72.4%.

3.  Kohl’s – Average discount of 45.4%, with some items up to ~68.8%.

4.  Macy’s – Average Black Friday savings around 44.5%.

5.  The Home Depot – Big markdowns, average around 35.6%.

6.  BJ’s Wholesale Club – Average discount ~31.3%.

7.  Amazon – Deep online deals; average discount ~29.6%.

8.  Target – Strong early Black Friday markdowns; average ~29.4%.

9.  Newegg – Good for tech deals; average of 28.8% off.

10. Best Buy – Average discounts around 28.6%.