Indiana’s tourism industry rebounded beyond pre-pandemic levels in 2024, generating billions in visitor spending, supporting more than 210,000 jobs, and producing significant tax revenue for federal, state, and local governments, according to a report released Monday by Mike Braun.
The report shows tourism continues to be a major driver of economic growth across the state, strengthening local communities and Main Streets through increased travel, lodging, dining, and entertainment activity.
“Our state’s record tourism year is great news for Hoosiers and proof of just how much there is to love about visiting Indiana,” Braun said in a statement. “Tourism means jobs, stronger Main Streets, and economic growth. These results show that our investments are yielding returns for our economy and showing what makes Indiana a great place to live, work, play, and stay.”
According to the report, Indiana welcomed 83 million visitors in 2024, a 1.9% increase over the previous year. Visitor spending reached $16.9 billion, up 4.7%, fully recovering to pre-pandemic levels. Average spending per visitor climbed to $203, continuing an upward trend seen in recent years.
Tourism-related activity generated $3.2 billion in tax revenue, including $1.4 billion in federal taxes, $1.1 billion in state taxes, and $740 million in local taxes. The industry supported more than 210,000 full- and part-time jobs statewide.
The report also highlighted strong growth in specific travel segments. Business travel surged 10% as both group and transient travel rebounded, while international visitation increased by 4.7%. Officials noted that for every dollar spent by visitors, 65 cents remained within Indiana’s economy.
Amy Howell, interim chief executive officer of the Indiana Destination Development Corporation, said the numbers reflect sustained momentum for the state’s travel sector.
“Indiana’s tourism industry continued its strong momentum in 2024 and remains a driver of our state’s economy,” Howell said. “With many metrics passing pre-pandemic levels, it is evident that tourism is fueling growth in communities statewide, and we look forward to further establishing Indiana as a top travel destination.”
