WalletHub study ranks best Black Friday deals

("US-ECONOMY-BLACK FRIDAY" by Diariocritico de Venezuela, CC BY 2.0)

Planning on Black Friday shopping this week?

If so, you may be wondering where you can score the best deals. Personal finance website WalletHub has released its 2019 report “Best Stores for Black Friday”, which ranks the top ten stores with the best discounts, as seen below:

Best Black Friday Retailers (Avg. % Discount)
1. Stage (69.83%)
2. Belk (66.92%)
3. Bealls Florida (62.56%)
4. JCPenney (60.97%)
5. Kohl’s (57.10%)
6. New York & Company (56.27%)
7. Dick’s Sporting Goods (52.27%)
8. Kmart (51.84%)
9. Sears (49.25%)
10. Fred Meyer (47.14%)

In terms of specific categories with great discounts, the study reports “Apparel and Accessories” has the biggest share of discounted items, and JCPenney has the highest discount on toys, with an average savings of 47%.

Overall, the average discount for Black Friday this year is roughly 40%. WalletHub says consumers should aim for this discount amount or higher to avoid Black Friday traps.

Click here to read the full report.


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