Hard Rock repurposing a Gibson guitar site in Kalamazoo as a hotel

1
377
Gibson Guitar Co. worker in Kalamazoo working on a guitar in 1936. (Source: http://bit.ly/2cw3wiJ License: http://bit.ly/2cftHdB)

Southwest Michigan is getting a new Hard Rock-branded hotel soon.

Hard Rock Hotels, part of a chain that showcases rock and roll memorabilia in 69 countries, will soon move into a space in Kalamazoo where some of rock’s greatest guitars were produced.

A new Hard Rock Reverb Hotel will occupy the former Gibson guitar manufacturing site on Parsons Street. It was the founding location of Gibson Mandolin and Guitar in 1917.

Local food, music and entertainment will be spotlighted at the new location, which Hard Rock hopes will be finished in the Fall of 2023.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here