Indiana residents spent nearly $56.6 million on the subscription content platform OnlyFans during 2025, according to a newly released report.

The report estimates Hoosiers spent an average of more than $155,000 per day on the platform throughout the year. Indiana ranked 18th nationally in per-capita spending and accounted for approximately 2.1% of total U.S. OnlyFans spending.

Marion County recorded the highest spending total in the state at more than $11 million. Indianapolis led all Indiana cities, with residents spending more than $10.4 million during the year.

Researchers also estimate Indiana is home to more than 19,000 OnlyFans content creators. Those creators collectively generated approximately $25 million in revenue during 2025.

The report highlights the continued growth of the subscription-based platform, which allows creators to charge users for access to exclusive content.