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Survey says even with increased grocery prices, most adults refuse to change holiday traditions

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As a food solutions company supplying thousands of independent grocery stores across the country and operating its own grocery stores throughout the Midwest, SpartanNash has become the trusted destination for Thanksgiving feasts — and every meal, every day of the year. 
 
This season, SpartanNash’s retail stores are offering new Thanksgiving and Holiday Meal Deals for both price-conscious and indulgent shoppers. Complete, prepared meal solutions are available for less than $30 per meal. These meals feed 2 to 12 people and provide a convenient, affordable way to celebrate.
 
For the main course, SpartanNash has shoppers covered by offering competitive prices of only $4.80 for a 15-pound turkey at 32 cents per pound, available at Martin’s Super Markets. 
 
In new data from a survey of 1,000 American adults conducted in mid-November, SpartanNash and Talker Research dug into consumer insights as the holiday season approaches:
 
Tradition is still king:
  44% are hosting 2+ holiday dinners this year.
  65% would rather host a holiday celebration in their home than celebrate at a restaurant (even with unlimited budget).
  51% are sticking to traditional holiday meal plans this year.
Balancing budget and traditions:
  49% of consumers are tightening their everyday grocery budgets to save specifically for a traditional Thanksgiving dinner.
  44% plan to spend more on Thanksgiving groceries than last year, and 32% plan to spend the same amount. 33% are planning to spend over $31 per person this year.
  45% plan to research food prices before deciding on recipes or ingredients. However, 63% will not change their traditional holiday recipes due to food prices.

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