The Indiana Pacers and Fever are bringing the laughs, beats, and energy to Indy in a way fans have never seen before. Pacers Sports & Entertainment (PS&E) is teaming up with Hartbeat-the entertainment powerhouse founded by Kevin Hart-to create a first-of-its-kind fusion of basketball, comedy, music, and culture.

As PS&E’s official “cultural curator,” Hartbeat will craft live experiences and exclusive content that go beyond the game, bringing top-tier comedy acts, concerts, halftime shows, festivals, and even custom merch collaborations to Gainbridge Fieldhouse and beyond.

“When it comes to delivering world-class fan experiences, we want to continue to raise the bar, and this partnership does just that,” said PS&E CEO Mel Raines. “Hartbeat will be instrumental in creating unique and exciting experiences for our fans, elevating our brands, community, and growing fanbase.”

The collaboration tips off in a big way with a music and comedy festival during AT&T WNBA All-Star 2025 in Indy on July 18-19. Fans can expect a stacked lineup of comedians and musical acts, all captured for Hartbeat’s LOL Network and other streaming platforms.

“Hartbeat is all about blending comedy, culture, and sports, and this partnership is a perfect fit,” said Hartbeat President Jeff Clanagan. “We can’t wait to team up with PS&E to take Indy’s entertainment scene to the next level.”

Beyond the festival, the partnership promises a year-round lineup of entertainment, redefining what it means to be a sports fan in Indianapolis. “This is for every fan,” added PS&E’s EVP of Strategy and New Business Ventures, Joey Graziano. “With Hartbeat’s creativity and connections, we’re bringing exclusive, can’t-miss experiences to Indiana, setting a new standard for sports and entertainment.”