INDIANAPOLIS (AP) — Several of the organizations preparing for the legislative debate over adding sexual orientation and gender identity to Indiana’s civil rights laws are aiming their lobbying efforts on the Statehouse hallways rather than the television airwaves.

Advocates on both sides say dealing one-on-one with lawmakers during the upcoming legislative session will be more important than spending money.

Indy Chamber President Michael Huber says the Indianapolis business group is supporting the LGBT protections effort by talking about the future with Statehouse leaders and that a mass media campaign isn’t in the works.

Religious conservative lobbying groups have come out against broader protections.

American Family Association of Indiana director Micah Clark tells the Indianapolis Business Journal that some advertising is possible if a decision comes down to a few swing votes.