Reddhill Electronics & Games is shifting its business model again.

The business, formerly known as Niles RadioShack, once focused on video rentals and consumer tech. Now, they’re moving on from electronics to gaming.

Leader Publications says Dylan Roberts, the owner of the business, says he is leaning into gaming culture, offering board games, Dungeons & Dragons, Pokemon and more.

Leader Publications says Roberts plans to offer 3D printing and tournaments in the future.