Indiana

Coke tries to claim its a great post-workout drink, but Tom Stout says it's just marketing

If you want to make the most out of your workout, you’d probably reach for water or a protein drink after you leave the gym.

Now Coca-Cola wants you to reach for a tall glass of Coke. But is that really a good idea?

Absolutely not, Tom Stout of Burston Marketing said on Michiana’s Morning News with Mark McGill on Friday morning.

“It’s obviously a marketing deal because their sales are in the tank,” he said. “They’re looking for new markets.” The health and fitness market seems to be the one they’ve chosen.

Coca-Cola isn’t the only soda company seeing declines in sales. The year of 2014 marked the 10th year in a row that Pepsi and Coca-Cola saw declining sales, Fortune reported. Consumers instead are buying more bottled water, juices, teas and other drinks that are typically seen as healthier.

Listen to the clip below to hear more about Coke’s new marketing ploy and find out how they can make this claim.

 

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