School City of Mishawaka spending $40k to lure out-of-district students

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(Photo supplied/School City of Mishawaka)

There are 388 openings in School City of Mishawaka classrooms ranging from kindergarten to 11th grade, and they want your child to fill them.

The district has launched a $40,000 marketing campaign to bring in out-of-district students. The South Bend Tribune reports that the money will be used on digital outdoor advertising, radio ads, ads on the Pandora streaming music service, direct mail, social media, and yard signs. Big Idea Co. has been hired to help with the campaign.

The biggest reason School City of Mishawaka has embarked on this campaign is also financial: it receives tuition dollars from the state of Indiana for each new student.

Neighboring Penn-Harris-Madison Schools had just 44 grade school level slots open, but those have been accounted for already.

Also pledging $40,000 to lure out-of-district students is the South Bend Community School Corporation. Their campaign also includes outdoor and digital advertising.

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